As the Web3 landscape continues to expand, tokenomics plays a key role in token launches, which have emerged as a fundamental tool for businesses aiming to innovate, engage their communities, and drive sustainable growth. However, launching a token isn’t just about creating hype—it’s about building a sustainable, value-driven ecosystem that benefits all stakeholders.
Top 10 lessons we learned from our Panel discussion with Web3 Finance Club
The Web3 Finance Club Online Event is an online event that brings together finance leaders, experts, and innovators in the Web3 space. The event serves as a platform to share insights, strategies, and experiences on critical topics such as tokenomics, financial operations, and compliance in the tokenomics. This online event featured four key participants:
- Jacob Kobler (Vice President at Request Finance) – Host of the online event and a leader in Web3 finance operations.
- Reinhold Lackner (CFO at LimeWire) – A leader in financial strategy for Web3 businesses with experience in managing large-scale token launches.
- Fabio Mancini (Co-founder of TokenOps) – An expert in token lifecycle management and financial operations.
- And us, Chainforce: A leading blockchain consultancy specializing in tokenomics for DeFi, Web3, and GameFi projects. With over 90 clients and a collective market cap of $335M+, Chainforce has developed sustainable token economies designed for long-term growth.
Together, we explored actionable tips and best practices for CFOs aiming to launch and manage tokens successfully.
1. Align Your Token Model with Business Objectives
A token should never be an end goal but a tool to achieve your company’s strategic objectives. As I emphasized during the online event, it’s critical to ensure that your tokenomics are directly tied to your business goals. Start by quantifying your growth and revenue expectations and align these with token demand.
Key takeaway: Tokens must be integrated into your business strategy, not exist in isolation.
2. Clear and Transparent Tokenomics
Reinhold highlighted the importance of having transparent and well-structured tokenomics. Any significant deviations or delays in the tokenomics roadmap can harm community trust and investor confidence. A well-designed model provides clarity on supply schedules, vesting, and the real-world utility of the token.
Key takeaway: Once tokenomics are published, avoid making drastic changes.
3. Build a Clear Token Use Case
Many token projects fail because users don’t understand the token’s utility. LimeWire ensured their token had a clear use case: users could use it for subscriptions and payments on their platform. If users don’t understand the token’s purpose, they won’t value it.
Key takeaway: A token’s utility should be simple and easy to explain.
4. Plan for Liquidity and Market Making
Managing liquidity during the Token Generation Event (TGE) is crucial to prevent extreme volatility. During the online event, I emphasized the importance of preparing liquidity requirements and working with experienced market makers to ensure price stability post-launch.
Key takeaway: Treat liquidity management like controlling a dam—steady flows prevent market disruptions.
5. Model Token Demand Realistically
One of the biggest challenges in tokenomics is modeling demand. During the online event, I explained how to combine business growth assumptions, user adoption projections, and on-chain analytics to create reliable demand models. Stress testing under different market scenarios is essential.
Key takeaway: Validate your token model assumptions through data and simulations.
6. Dynamic Incentive Mechanisms – Tokenomics design
Static rewards often result in token oversupply and value dilution. I recommended exploring dynamic incentive models that adjust rewards based on real-time metrics such as user engagement, staking ratios, and activity levels.
Key takeaway: Adaptive incentive models ensure long-term sustainability.
7. Regulatory and Compliance Considerations
Fabio and Reinhold both stressed the importance of navigating the regulatory landscape carefully. Jurisdiction matters, and compliance isn’t optional. From audits to legal opinions, ensure your token operations meet local laws.
Key takeaway: Don’t cut corners—invest in experienced legal and compliance professionals.
8. Tokenomics: Vesting and Unlocking Tokens Thoughtfully
Fabio shared valuable insights about token distribution. He highlighted the correlation between large token unlocks and price volatility. Gradual vesting schedules, with smaller unlock percentages, help maintain price stability.
Key takeaway: Avoid sudden, large token unlocks to minimize price disruptions.
9. Community Engagement is Non-Negotiable
Without community buy-in, even the best token models can fail. Fabio stressed that projects perceived as purely VC-backed tokens struggle to gain community trust. Building and maintaining community support is essential.
Key takeaway: Community trust is as important as investor trust.
10. Invest in the Right Tools and Systems
Tools for financial operations, token tracking, accounting, and compliance are essential. From platforms like TokenOps for lifecycle management to sub-ledgers and on-chain payment tools, CFOs need a robust tech stack.
Key takeaway: The right tools reduce operational headaches and improve transparency.
Tokenomics Final Thoughts
Launching a token is not just a financial endeavor; it’s a blend of strategy, community building, and compliance. As CFOs, the responsibility goes beyond balance sheets—it extends into designing sustainable economies.
At Chainforce, we specialize in guiding companies through the complexities of tokenomics and token launches. If you’re planning to launch a token, don’t hesitate to reach out for a consultation. Book a call with Vincent, our founder, to discuss your tokenomics strategy and set your project up for success.
